High school friends see an alternative to fast food with the "submarine" sandwich, but they are quickly met with fierce competition from a new submarine joint that will go on to be the biggest restaurant chain in the world.

In the late 1800s, German immigrants Joseph Schlitz and Captain Frederick Pabst find themselves in a battle for beer dominance. In their fight for one-upmanship, they will help create the most popular alcoholic beverage on the planet.

When a commercial caterer realises his two best selling items are doughnuts and coffee, he joins forces with his brother-in-law to create a revolutionary doughnut chain. Soon a rivalry starts with a beloved Southern-based doughnut shop.

When his ice cream truck breaks down, Tom Carvel discovers that half-melted ice cream is a surefire hit with customers.

In a quest to dominate the growing commercial bread industry, Lee Marshall bets on a new kind of white loaf, unwittingly inspiring a homemaker named Margaret Rudkin to come up with a healthier alternative.

Hollywood agent Wally Amos transforms his professional life when he decides to make and sell his own gourmet chocolate chip cookies, and opens America's first cookie store; housewife Debbi Fields opens her home-style cookie shop in a mall.