After the Civil War, a revolution takes place in industry. Innovators, like Henry Heinz, John and Will Kellogg, and thief CW Post launched businesses. Cocoa Cola's inventor dies without seeing the success, and the brand removes cocaine.

At the dawn of the 20th Century, a new breed of innovator rises up to expand American industry and push the limits of new technology. A trailblazer named Milton Hershey bets big on a revolutionary idea, and then a father and son duo named Mars start on a path to challenge the chocolate throne. Plus, the titans of food weather the storm of the First World War and push the boundaries of invention in the Roaring Twenties.

After the depression, food titans innovate to feed the nation. WWII provides incentives for food empires to unite to feed the war effort.