Season 01
Cool is an elusive quality with the power to open doors; the ability to embody the essence of cool at a given moment in time can be all someone needs to skyrocket to power; the story of the most prominent American leaders is also the story of cool. Written by MSNBC
All Episodes - S01
EPS01
Cool is an elusive quality with the power to open doors; the ability to embody the essence of cool at a given moment in time can be all someone needs to skyrocket to power; the story of the most prominent American leaders is also the story of cool. Written by MSNBC
EPS02
The story of how cool made its way into products and people's lives.
EPS03
Allegiances, schisms and the creation of cultural icons in the battle for cool.